Becker's Healthcare September 12, 2018
Eighty-five percent of insured Amazon Prime members would be comfortable purchasing prescription drugs on the e-commerce giant’s website, according to a Deutsche Bank study cited by CNBC.
Amazon announced its intent to purchase online pharmacy PillPack for about $1 billion in June. The pharmacy deal, coupled with its dominant Prime service that offers free two-day shipping, makes Amazon’s push into the pharmacy space logical, and the survey findings pose a huge opportunity for the online retailer, according to Deutsche Bank analysts.
“Amazon has a history of starting small, testing the market and fine-tuning the service before launching a full-fledged commercial operation,” analysts wrote, according to CNBC. “As such, we believe it is a question of...
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