PYMNTS.com November 15, 2024

Generative artificial intelligence (GenAI) has become an important tool for CFOs, who view the technology as critical to their organization’s strategic and operational planning.

According to a PYMNTS Intelligence report, “Most CFOs See Limited ROI From GenAI, but Boost Its Investment,” despite the growing reliance on GenAI for medium-impact tasks like financial reporting and data visualizations, many CFOs report limited return on investment (ROI), while many firms with at least $1 billion in annual revenue are committed to expanding their GenAI investments in the next year.

GenAI’s Growing Role

CFOs are turning to GenAI for medium-complexity tasks, such as financial reporting, data visualizations and forecasting. Consider 60% of CFOs said their companies are using GenAI for these tasks, marking a...

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