PYMNTS.com November 29, 2024
Chief operating officers (COOs) at large firms with more than $1 billion in revenue are turning to generative artificial intelligence (GenAI) for complex tasks like production management and cybersecurity.
According to a PYMNTS Intelligence report, “COOs Find the Key for a Positive ROI on GenAI: Customization,” COOs are customizing GenAI to maximize its impact. With expectations for substantial returns on investment by the decade’s end, COOs view GenAI as a key driver of future success.
Expanding Use of GenAI for High-Impact Tasks
COOs are using GenAI for more critical operations, such as production feedback and cybersecurity management. According to the report, there has been significant growth in adoption, with 57% of COOs using GenAI to monitor production in August, up...
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