76% of Consumers Own 4 or More Connected Devices

PYMNTS.com March 24, 2025

The digital landscape is dictating how consumers choose to pay, with a clear divergence emerging between tech-embracing early adopters and those content with more basic connectivity, according to a new report.

The February 2025 eBook, “How People Pay: Consumer Preference for Connected Technology,” delves into the relationship between consumers and their connected devices, identifying distinct “Tech Savvy Personas” based on their affinity for and ownership of such technology.

The report buckets respondents into Basic Tech, Mainstream Tech, and Connected Tech segments, revealing differences in their technology portfolios and, consequently, their payment behaviors. A key finding is the gradual expansion of consumers’ technology ownership over time, with more individuals moving into the category of owning four or more connected devices. This...

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