VentureBeat August 15, 2024
Emilia David

A new survey from PwC of 1,001 U.S.-based executives in business and technology roles finds that 73% of the respondents currently or plan to use generative AI in their organizations.

However, only 58% of respondents have started assessing AI risks. For PwC, responsible AI relates to value, safety and trust and should be part of a company’s risk management processes.

Jenn Kosar, U.S. AI assurance leader at PwC, told VentureBeat that six months ago, it would be acceptable that companies began deploying some AI projects without thinking of responsible AI strategies, but not anymore.

“We’re further along now in the cycle so the time to build on responsible AI is now,” Kosar said. “Previous projects were internal and limited...

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Topics: AI (Artificial Intelligence), Survey / Study, Technology, Trends
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