McKnight’s Senior Living October 9, 2025
Kimberly Lody

Senior living has no shortage of challenges. But one quiet divide is shaping its future: operators who make technology deliver measurable value, and those who watch investments sink without a trace. The winners and losers of the next decade won’t be separated by whether they “went digital,” but by whether they made technology actually work.

As a board member, I’ve seen first-hand how this divide is reshaping the industry, accelerating some operators while holding back others. Some succeed in using technology to strenghten care, retain staff and protect margins. Other see it drain capital, erode trust and widen the gap with competitors that do succeed.

Failure is never neutral

In 2022, only 48% of US residential care communities were using...

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