Senior Housing News January 16, 2026
When Simon Sinek said “People don’t buy what you do; they buy why you do it,” he may as well have been talking about senior living in 2026. That aspect of storytelling is one of seven key strategies that will shape the space this year.
“By leveraging these strategies now, your communities can position themselves as trusted advisors to your prospects and outperform your competition on occupancy,” says Kim Rosengren, CEO of senior living marketing leader Markentum.
Here is a look at the seven — and how operators can employ to achieve them.
1. Employ storytelling
Why It Matters: As operators lean more on AI to shape their messaging, communities will start to sound the same. That puts an imperative...
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Topics: Post-Acute Care