H&HN November 2, 2015
Hundreds of tech startups are seizing opportunities to make money by trying to fulfill needs that consumers are just now realizing they have.
In a report called “The Patient-to-Consumer Revolution,” the authors mentioned Apple 19 times in 37 pages. Amazon got seven props; FitBit got eight; and WebMD, four.
The writers, Tom Main and Adrian Slywotzky, both partners in Oliver Wyman, describe a new reality — they call it Health Market 2.0 — being nurtured almost unwittingly by hundreds of tech startups seizing opportunities to make money by fulfilling needs that consumers are just now realizing they have. On the front lines of this new reality: fast-emerging health care companies that know exactly what they are going after — and...
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