HealthLeaders Media July 15, 2022
New research shows Medicare consumers need help. But how should you interpret high rates of both overwhelm and confidence within the Medicare population?
Creating a better consumer experience for health plan customers has launched many a startup, from those that offer new products to those that sell them. With Medicare Advantage (MA) enrollment set to eclipse traditional Medicare within the decade, it is a bull market for organic MA growth — most of all for companies that make understanding, shopping for, and buying coverage easier.
Incumbents and new entrants have this opportunity — and plenty of work to do to achieve it. Some 70-80% of surveyed Medicare-eligible adults understand original Medicare or MA features. This according to the new report,...
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