PYMNTS.com November 3, 2022
Consumers are getting more comfortable by the quarter with digital wearables that track vital signs and health signals and share them with apps and platforms that help manage health.
Not only is this a good sign for consumer health, but it also signals greater adoption of connected economy dynamics, where engaging in one “pillar” or activity leads to another.
We see this in data from the study “Connected Wellness: What’s Next In The Connected Economy,” a PYMNTS report with research sponsored by CareCredit.
It often takes the form of a user first deciding to track their health data, then deciding to share their fitness progress with friends and family on social media or through a message.
From this survey of...