MedCity News July 15, 2024
How marketing can help patients find a treatment center that can address their long-term care needs
Substance use disorder (SUD) treatment centers and providers face several marketing hurdles in a landscape characterized by high competition and regulatory complexities. For starters, consumer healthcare marketing is one of the most expensive and competitive markets to operate in, with the average U.S. budget topping $9 million in 2023. What’s more, stereotypes around SUD are such that they drive people to Google Search for help before anywhere else. In fact, 86 percent of SUD patients rely on Google Search as a lifeline.
At the same time, SUD patients have the highest recidivism rates within the walls of the health system. The need to provide...
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