5 steps to defining your healthcare mobile app business goals

MedCity News July 21, 2022
Ed La Foy

There’s a lot of open water between recognizing the potential for an app and launching one that actually makes people’s lives better. The key to getting it right is defining how the app will impact business-level goals. Here are five steps to defining business goals for a mobile healthcare app.

The last two years forced millions of people to engage with their healthcare provider digitally for the first time: telehealth use, for example, has increased 38x since pre-pandemic. Today, many healthcare organizations recognize the potential for digital solutions like mobile apps to improve care delivery and transform the patient experience.

But there’s a lot of open water between recognizing potential and launching an app that actually makes people’s lives better....

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