5 reasons Apple and Google’s contact-tracing project isn’t a ‘silver bullet’ for Covid-19

Advisory Board April 14, 2020
Jackie Kimmell, Consultant, and Jordan Angers, Analyst

When Big Tech rivals Apple and Google announced a joint partnership aimed at using a tool most Americans already have at their disposal—Bluetooth-enabled smartphones—to trace the spread of Covid-19, most people in the industry had strong reactions. “This is a big deal,” wrote Bloomberg columnist Tae Kim, before heralding the effort as “the first step in moving society back to a more normal life.” Former CMS Administrator Andy Slavitt also praised the project, saying it “will make us capable of finding and limiting growth of the virus,” and that he hopes “EVERYONE opts in for one another.”

But not everyone was enthusiastic. President Trump raised privacy concerns the same day the project was announced, telling reporters, “It’s very interesting but...

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