HIT Consultant October 6, 2025
What You Should Know:
– According to new PwC analysis on the future of medtech, the next 12–24 months represent a critical window to adopt a new operating playbook to ensure survival and achieve growth that investors will reward. The U.S. healthcare system is on the cusp of a fundamental transformation, with over $1 trillion of annual spend expected to shift from infrastructure-heavy models toward digital-first, consumer-centered, and data-powered care.
– The exceptional product innovation that sustained medtech for decades is no longer enough. Leaders now face intensifying regulatory hurdles, rising investor scrutiny, and competition from AI-native entrants. Top performers will be defined by their ability to execute across five strategic foundations to create value beyond the product itself.
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