Becker's Healthcare January 3, 2022
Mobile marketing evolved significantly in 2021. Here are five of the key mobile marketing trends healthcare marketing professionals should know about heading into 2022, according to a report in The Drum on Dec. 30.
- Brands are reaching consumers through social commerce channels such as Instagram, Pinterest and Snapchat.
“The rapid evolution of social commerce will continue into 2022,” Kevin Chan, MediaCom’s head of social practice, told The Drum. “More users will become accustomed to more ingenious formats and there will be an abundance of shareable content that will capture their imagination.”
- Smaller networks are disrupting cell network giants’ dominance....
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