TechRepublic February 11, 2020
Digital overload is leading to more authentic trends in business. Find out the top five in a new Twilio report.
There are five new artificial intelligence (AI) trends in customer engagement, according to a just-released report from Twilio, a cloud communications and customer engagement platform.
Trend one: Consumers want real conversations
Digital overload creates a shift to authentic, two-way communication.
People have reached digital overload with social media alerts, push notifications, messages, robocalls, and chat bubbles coming from all sorts of apps, websites, and platforms, an estimated 63.5 notifications daily per person.
The rise of social media pushed communications into the public sphere 10 years ago, where broadcasting to the widest audience dominated, and now people prefer secure, 1-to-1 or...