MedCity News January 9, 2026

A white paper from Imagine360 explores emerging trends that are reshaping the healthcare landscape and influencing how employers will make health plan decisions in the future.

Healthcare is becoming increasingly unaffordable for both businesses and employees. Traditional cost-saving strategies are falling short—and it’s time to understand why.

The latest trend report from Imagine360 reveals five emerging healthcare affordability dynamics to watch:

  1. Prices, not usage, are driving employer...

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