Healthcare DIVE March 3, 2025
Jay Deady, President of Price Optimization, Zelis

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With a continued shift toward patient-centered and value-based care, health plans are being called to rethink how they assess the value of their investments in technology. Traditionally, return on investment (ROI) has been the gold standard for evaluating the financial returns from any new technology or investment. However, its narrow focus on quantifiable cost savings or direct financial gains overlooks the broader, long-term benefits that technologies can offer. In fact, a recent survey from Deloitte found that in 2024, cost reduction dropped to the lowest priority among 17 options, including member engagement and satisfaction.

As the industry adapts to new models of care and payment, I believe health plans will increasingly turn to a more...

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