MedCity News March 25, 2022
Catherine Freeland

Social media is a powerful tool for health researchers, but it also has its pitfalls. To make social media an effective part of your study’s recruitment and engagement efforts, it’s important to avoid making certain mistakes.

Social media continues to grow as a powerful tool for health researchers to recruit the right populations for their trials and to engage with study participants. However, even as it delivers valuable benefits, such as low cost and the ability to reach a broad, diverse audience, social media also brings pitfalls that can work against engagement.

To make social media an effective part of your study’s recruitment and engagement efforts, it’s important to avoid making five common mistakes.

Mistake 1: Not doing your research on...

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