Senior Housing News March 24, 2025
Connecting with the senior living customer of today is no easy feat, as operators face a customer base, led by the Baby Boomer generation, that is more tech-savvy and demanding of individualized wellness and lifestyle offerings.
“They want choice and they have come with a disruptive mind-shift,” Lifespace Communities CEO Jesse Jantzen said during a CEO panel at Senior Living 100 on Monday in Jacksonville, Florida. “That’s really making us double down on experience.”
Dallas, Texas-based Lifespace operates 16 communities in seven states.
Making strategic technology investments is also key to attracting the next generation to senior living, Atria Senior Living CEO Holly Belter-Chesser said during the panel.
“The new consumer is more tech-savvy and they want to learn about...
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