PharmaLive August 15, 2022
Technology has transformed the industry, significantly expanding pharma pipelines, facilitating more engagement, and empowering patients.
When Med Ad News was launched during September 1982, there was no Google, no smartphones, no apps that with a tap of the finger brought you access to nearly the entire world. The term “blockbuster drug” was non-existent, but billion-dollar drugs would soon enter the picture and remain a goal that pharmaceutical companies would pursue for the next 20-some years, until the rise of generics forced them to shift their strategy. Now 40 years later, life without touchscreens is unimaginable. Fast-tracked by the pandemic, technology has facilitated innovation with tremendous speed, forever changing the trajectory of healthcare. And in our conversations with industry stakeholders,...
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