MedCity News January 5, 2023
By creating a marketplace that empowers consumers to choose the right health care coverage for their unique and individual needs, CMS will continue to put consumers first and strengthen Medicare Advantage, already the chosen program of America’s seniors.
Marketers know that adults 65+ spend about a third of their waking day, almost six hours, watching broadcast TV. During Medicare’s open enrollment season in the fall, they aired commercial after commercial soliciting seniors to “find out about” their Medicare benefits by calling toll-free numbers. But the seniors didn’t even have to place that call, because these same agents, brokers and other lead generators kept their phones ringing off the hook with robocalls and offers of “free” services about Medicare plan options.
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