Hospice News June 3, 2024
Jack Silverstein

Jacqueline Ralph-Blair wasn’t just looking to the next few quarters when she decided to outsource intake services. She was looking at the next three quarters of a century.

“For our 2024 strategic plan, we had to focus on how to be sustainable and have a sustainable foundation to be here for the next 75 years,” says Ralph-Blair, Chief Innovation Officer of Visiting Nurse Health System, the Atlanta-based non-profit provider of home-based care services. VNHS has experienced all of the pressures facing the home-based care industry, from increased labor costs to staffing constraints to the high cost of turnover and its impact on care quality.

VNHS offsets those constraints by recruiting and retaining top talent while also embracing third-party services.

“This...

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