Forbes July 24, 2024
Jason Andersen

Companies in the CRM space have made some AI-related announcements over the past month that suggest a maturing of generative AI in the enterprise.

For instance, on Salesforce’s latest earnings call, CEO Marc Benioff dedicated most of his comments to AI’s potential and Salesforce’s unique advantages in AI. Salesforce also kicked off a series of worldwide developer events this month to help developers learn how to use AI within the Salesforce platform. Looking beyond Salesforce, a couple of weeks ago Creatio announced a $200 million investment round for its no-code CRM platform, which also has many GenAI capabilities.

So AI in the CRM space (like almost everywhere else) is having a moment. And I believe it’s been a long time...

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Topics: AI (Artificial Intelligence), CRM, Technology
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