Lexology September 25, 2023
Online tracking technologies, such as pixels, have become a common feature of the modern web and app ecosystem. Pixels and other online tracking technologies may be configured to collect user data about website visits, interactions, referrals, and other online activities, and the resulting datasets offer organizations valuable insights about how users interact with their websites or apps, enabling informed design choices to improve user experience and drive business growth.
However, there is growing awareness of the privacy concerns that can arise with tracking technologies in the healthcare context, where HIPAA-regulated protected health information could be disclosed via these technologies. This is of particular concern when the information is impermissibly disclosed to social media platforms and other advertising or analytics services...
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