Hospice News August 16, 2024
While palliative care is an important part of medical care for many patients and providers, marketing messaging for these services must be carefully crafted.
Given the rampant misconceptions about palliative care, education is an essential component of a marketing strategy, including for patients and families, referral partners and payers. A key point is to distinguish palliative care from hospice, according to Tony Kudner, chief strategy officer for Transcend Strategy Group.
“The lack of both consumer and health care professional understanding of what palliative care can do alongside curative treatments for the seriously ill, coupled with the fact that we don’t yet have a standard definition of palliative care, are the main obstacles,” he told Palliative Care News.
In addition, services...
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