Senior Housing News December 19, 2025
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As I work on my annual story about the trends I see upcoming in 2026, I wanted to take a moment to analyze 2025 and how it has shaped the senior living industry. It was a year full of optimism for senior living companies, though challenges continue to cloud their certainty about what comes next.
On the one hand, rising demand continues to push average senior living occupancy higher. New technology also is helping senior living operators reach their customers in new ways, and changing generational preferences are altering operators’ messaging. And a new class of leaders has taken the reins at companies across the industry, with creative ideas about the future.
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