VentureBeat February 7, 2022
This article was contributed by Daniel Barber, CEO and cofounder of DataGrail.
After years of consumers happily surfing the web and using apps with reckless abandon, data privacy became a “thing” in 2021. Thanks in part to Apple’s efforts to provide consumers with greater knowledge about and a greater say in how their data is used, people got a wake-up call when their favorite apps and websites started asking them to agree to cookies or to make their privacy preferences known — a reminder that companies track their online behaviors.
But it wasn’t just consumers who were forced to think about data privacy. Many companies had to reconsider (or consider for the first time) their data privacy practices. Some even...
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