Forbes November 30, 2023
In the midst of open enrollment on the Health Insurance Marketplace (Healthcare.gov) and Medicare’s Annual Enrollment period, millions of American consumers are in the market for a health plan. But once they get through the comparison of premiums and deductibles, confusion about those costs might get in the way of their care, if the experience of others is any guide.
In the Care Access Benchmark Report released this fall from Kyruus, a digital health data and technology firm, nearly half (44%) of consumers surveyed said that they have avoided seeking healthcare services when they aren’t sure of the cost. Virtually all (96%) survey respondents said they consider cost when making healthcare decisions.
The vast majority (87%) of respondents said they’d...