Becker's Healthcare January 27, 2017
Blue Cross and Blue Shield is the oldest payer group in the U.S., consisting of 36 independent, locally operated franchises that collectively make up the Blue Cross Blue Shield Association.
Here are 25 things to know about BCBS.
- Blue Cross was founded in 1929 as a way to provide prepaid hospital care. A decade later, Blue Shield was founded to provide reimbursement for physician services. The Blue Cross Association and National Association of Blue Shield Plans merged in 1982 to form the Blue Cross and Blue Shield Association.
- Scott Serota leads BCBSA as president and CEO. He has held this position since 2000, following time spent as COO, senior executive and executive vice president for system development. He previously...
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