24 Steps to Launch a Start-Up

Harvard Business Review September 4, 2024

If you’re an aspiring entrepreneur or intrapreneur, this episode is for you.

Many people aspire to entrepreneurship. But Bill Aulet, who has advised founders for decades, warns that it remains a high-risk endeavor.

In this episode, he outlines concrete steps anyone can take to get a new venture off the ground — including intrapreneurs within large organizations. He also breaks down some of the important trends he’s seeing in entrepreneurship, like the increasing commoditization of products and lower barriers...

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