CNBC July 11, 2019
Christina Farr

KEY POINTS
  • 23andMe is hoping users will volunteer more data than their genetics and will agree to incorporate lab test results, medication history and more.
  • That brings it into competition with Apple, which also has a service to aggregate this kind of health information.
  • 23andMe confirmed that it’s piloting the service, but stressed that it’s a gradual rollout.
DNA-testing start-up 23andMe is experimenting with a new way to collect a lot more health data from millions of its users than just their DNA.

The company is now asking a subset of customers if they’d be willing to incorporate their lab...

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