CNBC March 30, 2025
Kevin Williams

Key Points

– The bankruptcy of consumer genetics testing company 23andMe last week led to widespread fears about the DNA of millions of Americans going on sale to the highest bidder.

– 23andMe has 15 million customers and with calls for users to delete their data, traffic to its website surged 526% on the day of its bankruptcy filing.

– Some experts say putting genetic information on sale is both a data disaster and national security disaster, but others say the 23andMe panic represents a small part of a much bigger health information problem.

DNA testing has become a valuable tool for hobbyists and novice genealogists. For some, learning they are the 10th cousin of Paul Revere or the 15th...

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