Forbes January 3, 2025
Lutz Finger

It might sound like a throwback to the 1990s, but technology has transformed the way we search for and interact with information—on the internet, in documents, and beyond. If past patterns hold true, then 2025 will be the year of search. Will it be the end of Google? No, but the fight is on.

A Snapshot of Internet History

Back in the 1990s, people often said, “All the information is out there at the internet…we just need to find it.” That was the time of search engines. You might recall names like AltaVista (1995), Yahoo! Search (1994), Google (1998), Lycos (1994), WebCrawler (1994), Excite (1995) — there are so many more. Even Disney tried its hand with Go (1998), hoping...

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