Pharmaceutical Executive January 31, 2025
As the pharmaceutical landscape evolves, ensuring market access should remain a top priority for industry stakeholders. As we look ahead to a year of expected advancements, several key trends will shape the landscape for manufacturers and key players. Here are four trends that will significantly impact market access strategies in 2025:
1. The Impact of Digital Health on Market Access
Artificial Intelligence (AI) and Digital health technologies are revolutionizing Patient Support Services and transforming how patients interact with the healthcare system. From remote monitoring devices to mobile health apps, these tools can improve engagement, adherence, and patient outcomes. Pharmaceutical companies can leverage digital health technologies to collect real-world evidence, personalize treatment plans, and enhance the patient experience.
Consequentially, the traditional,...
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