Fierce Healthcare December 21, 2023
Heather Landi

Health systems, insurers, retailers like CVS and tech companies like Amazon are all scrambling for a bigger piece of the medical pie. The lines are blurring as drugstore giants are trying to look more like providers — look at VillageMD clinics located at Walgreens pharmacy locations —and hospitals are borrowing a page out of retailers’ consumer-centric playbook.

Kroger is transitioning some of its in-store clinics into value-based primary care centers as it looks to cash in on the booming sector of senior-focused medical care. Big-box retailer Costco also is expanding its healthcare footprint, teaming up with startup Sesame to offer special discount pricing on a broad range of outpatient medical care services.

Patients are looking for easier access to medical...

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