2024 healthcare services outlook: Challenges and opportunities
McKinsey December 19, 2023
The healthcare services sector has seen rapid growth over recent years. Despite the challenges organizations may face in 2024, opportunities for the sector still abound.
Healthcare services comprise a range of organizations, from technology companies and financial sponsors to pharmacies, that focus on the payer and health systems markets. Over the past decade, each of these segments has rapidly grown in number of stand-alone entities and total profit pools. We summarize our views on what 2024 holds for these key segments below.
Healthcare services and technology
Three areas stand out in terms of opportunities and challenges:
Data analytics and artificial intelligence (AI). Generative AI has aroused interest in health services and technology but use case development and deployment are in...