HealthLeaders Media October 11, 2021
“Medicare consumers overall … crave stability of benefits and a hassle-free experience that gets them the care and coverage they need at a price they can afford,” says one health plan executive.
KEY TAKEAWAYS
– Medicare Advantage enrollment is outpacing traditional Medicare enrollment.
– No- to low-cost premiums and cost-shares—in addition to expanded benefits—are just a few of the reasons why.
– Through evolving plan designs, payers seek to gain market share in ways that are similar and differentiated.
Health plan marketing has begun for the 2022 Medicare Advantage (MA) season, with the annual enrollment period running from October 15–December 7. This compressed time frame is to MA payers what Black Friday is for retailers: the single-largest opportunity to gain...
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