pharmaphorum December 22, 2021
Patient centricity and patient engagement have been hot topics in pharma for some time – but buzz words do not always translate into concrete action.
However, we have seen a framework of guidelines and recommendations during the last year on everything from increasing diversity to producing lay summaries, start to take shape.
As part of our 2021 in Review series, we look back over some of these developments.
Education and empowerment allow for equal access to care
We started the year talking to Ella Balasa, who was diagnosed with cystic fibrosis when she was 18 months old. She set the scene by saying she owed her life to experimental treatments she was only able to access because of her microbiology...
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