CNBC October 16, 2019
Bertha Coombs

With Medicare open enrollment getting underway this week, insurers are putting on the hard press to attract new baby boomers aging into the program, offering hundreds of plans and service options tailored to their individual medical needs.

Guy Penney, a Sacramento, California, hairstylist who turns 65 next month, says he’s been deluged with mailings from insurers for months now.

“People come out of the woodwork to contact you,” said Penney. He said he’s never thought much about health insurance because he’s been covered under his wife’s benefits for years.

Now, he’s finding the wide number of plan options overwhelming. He’s leaning toward enrolling in traditional Medicare coverage with a supplemental Medigap plan, rather than an all-in-one Medicare Advantage coverage. But,...

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