Commonwealth Fund May 4, 2017
Enrollment in the federal marketplace declined for the first time after outreach funding was cut
Some states that boosted outreach efforts saw double-digit enrollment increases
In the first three years of open enrollment for the Affordable Care Act’s (ACA) health insurance marketplaces, the federal and a number of state governments worked aggressively to promote the value of health insurance, educate consumers about available financial assistance, and enroll individuals in coverage. Nearly all marketplaces—including the federally run marketplace and most state-operated marketplaces—saw incremental enrollment gains each year, despite the law’s lower level of funding for outreach activities following their launch, as well as an increasingly charged political environment.
For the fourth open enrollment period (OEP) ending in early 2017, momentum behind...
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