Forbes June 11, 2025
Expert Panel®

Data now fuels everything from daily operations to long-term strategy, making data literacy—the ability to read, understand and leverage insights from data—a core business skill for professionals across industries and specialties. But even with growing awareness, many companies still struggle to make their data literacy efforts stick.

The most effective programs integrate data into everyday workflows, tailor training to specific roles, and foster a culture where people trust and understand the data they’re using. Below, members of Forbes Technology Council share common pitfalls they’ve seen in data literacy initiatives and offer advice on how companies can build stronger, more data-fluent teams.

1. Training Focuses On Generic Concepts

One of the biggest reasons data literacy efforts fail is that they feel...

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