Forbes May 23, 2023
In the glitz of Las Vegas, Nevada, fortunes are won or lost in the blink of an eye.
Against this backdrop, Sophie Cahen, founder and CEO of healthcare start-up Ganymed Robotics, placed a bold bet: bringing a prototype of their surgical robotic assistant to Vegas, where the American Academy of Orthopaedic Surgeons was holding their 2023 annual meeting.
With 20,000 surgeons and 600 exhibitors together under one roof, it’s where the industry’s partnerships and relationship-building happen.
But the stakes were high.
First, there were the logistical challenges: Shipping hardware is tricky — there’s always the risk of something breaking in transit.
Second, having fewer prototypes available for testing disrupts the R&D roadmap. Not to mention legal aspects of confidentiality and...
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