pharmaphorum March 31, 2020
In recent years, there has been a clear shift in pharma when it comes to how it interacts with patients. “Patient centricity” used to be just a buzzword, but it is becoming more and more ingrained into daily operations across functions.
That said, this concept is still in the early stage – perhaps past its infancy and now navigating through those awkward teenage years before having established a clear identity and life goals. This is the time for (compliant) experimentation with several different approaches, without worrying too much about “failure”.
Patient support programmes
There are multiple ways in which pharma can work with and for patients. One of the most obvious ones is probably patient support programmes (PSPs).
Good PSPs...
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