MM+M May 13, 2019
In healthcare, everything starts – and ends – with the patient. It’s a universally recognized truth, yet too often, the industry seems to lose that focus.
That’s about to change. In the near future, healthcare as we know it won’t exist. We are on the verge of a shift from healthcare to science-led self-care, driven by three things: digitization, technology and consumers increasingly taking the wheel of their own health and wellness journeys. Integral to this transformation is that the link between consumer and market is collapsing, and lines blur as stages of development telescope, with R&D, marketing and other functions working in multidisciplinary collaboration. Together, these elements can keep the level of care high and costs low; our industry,...