Forbes September 11, 2024
This week, Apple announced its entry into the OTC hearing aid market with the launch of its new AirPods Pro 2 true wireless earbuds. It’s been nearly two years since the U.S. Food & Drug Administration announced its Over-The-Counter hearing aid regulations. OTC means companies can sell approved hearing aids directly to consumers nationwide.
To find out more about the OTC sector and what sort of impact Apple might have on the hearing aid market, I spoke with Andrew Bellavia, who spent a considerable part of his career with the Knowles Corporation, the world’s foremost manufacturer of balanced armatures, the mini speakers used in hearing aids. Bellavia is also the founder of the hearing and communications accessibility consultancy AuraFuturity and...
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