HIT Consultant September 10, 2019
Kimberly Arnold, Salesforce Global Lead of Payer Strategy

Consumers expect every brand interaction they have, whether at the doctor’s office or with their health insurer, to mirror the ones they have with companies like Amazon and Google: personalized, connected, and convenient. The healthcare industry, however, isn’t nearly ready to deliver on these connected experiences — not while data remains siloed across departments and organizations.

The need for interoperability — getting discrete systems and software applications to connect, exchange, and interpret data — remains an extraordinary challenge for healthcare organizations, yet it is critical to delivering on today’s consumer expectations. However, in order to provide a personalized and connected experience, payers and providers need a complete view of an individual’s interaction history across the healthcare ecosystem.

“This is...

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Topics: Cloud, Health System / Hospital, HIE (Interoperability), Insurance, Payer, Provider, Technology
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