Forbes November 26, 2021
David Prosser

Roman Taranov, the founder of Ruby Labs, is excited by the potential for Able, the weight management app his business launched earlier this year. Able may be a new name in a competitive sector, but it has picked up 500,000 users in the space of just a few months. And the market is massive – in the US alone, as many as 45 million Americans go on a diet each year, and the country spends $33bn annually on weight loss products.

β€œIt’s the biggest pandemic of them all,” says Taranov of the obesity crisis facing the US and many other developed nations. More than a third of the adult population in the US is now classified as obese, with almost...

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