Forbes December 9, 2019
Modern vehicles are a technological marvel. The sophisticated computers in today’s automobiles, SUVs and trucks monitor every imaginable parameter. They constantly adjust and regulate a multitude of interrelated systems in a complex symphony of mechanical and electronic performance.
Yet when you get in to drive, it’s doubtful you think about any of those things. You turn the key or push the start button, and off you go. Vehicle manufacturers such as Tesla, understand that, which is one of the reasons they spend so much time studying customer interactions with their products.
It is a lesson lost on many healthcare technology companies, however. As they race to build the latest feature-laden, point-solution products, they can sometimes forget the whole point is...
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