Becker's Healthcare January 8, 2019
Julie Spitzer

Apple could soon offer services such as telemedicine, fitness coaching and health chatbots as it continues to build out its footprint in the healthcare space, according to a report from analysts at market research firm CB Insights.

Here are five report highlights:

1. One of the key reasons Apple is moving into healthcare is to differentiate its products from its competitors and reach its goals, which include: (1) selling more high-margin hardware, (2) increasing the cost to switch from its ecosystem and (3) expanding its service offerings. CB Insights suggests Apple may begin offering health-related services like fitness coaching to achieve these aims.

2. Apple also maintains a widely used third-party developer ecosystem in its app store. This...

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